How to Launch a Global Website – Content Translation Tips

Pollion Team

Launching a global website is crucial for scaling your business and reaching a wider audience. Effective website translation is essential for increasing market penetration by tailoring your content to your customers’ language and cultural preferences, while also retaining your company’s message and branding. Follow these content translation tips to successfully launch your global website.

We’ve put together three main tips to help you prepare your site for a global audience.

Three Tips for Content Translation

Content Translation

Here are three main tips to help you translate your site’s content to reach your target audiences in their language and culture:

1. Design Aspect:

The Design: your website should look as good as it is in its original language. That’s not as easy as it sounds when you consider the languages the site needs to accommodate. When considering the design, you’ll need to keep these design elements in mind:

  • Text direction: some languages are written from right to left, while others are written from left to right. Be sure to keep this in mind. It may be necessary to leave more space to accommodate languages that go in the opposite direction of your site’s original language.
  • Language line length: this is another design element that can change, depending on the language. Different languages use different amounts of space both vertically and horizontally. Your site pages must accommodate these differences.
  • Images: need to be culturally correct for each country and region you plan to reach.

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Global Website

2. Language Selection:

The Language: choose your languages according to the markets where you want to be active. This will involve some research. Here are some questions that can help you decide on which markets to target:

  • Is there a market for our products in this country?
  • Does our product violate any cultural taboos in this country or region?
  • Which countries do site visitors originate from? (Here, using an analytic tool, such as Google Analytics, can help you discover which countries site visitors are coming from.)

After analyzing where your site visitors are coming from, choose those countries that have the most visitors to your site. But also keep in mind the other questions when considering a new market. Then you’ll be able to go through the content translation process.

3. Cultural Relevance:

The Audience: the target audience should perceive the website as a local website. All the content must be translated correctly. This is important. The goal of translating content is to make your target audience feel as if the site is made purposely for them. This not only means correct translation but also ensures the site is culturally correct for your audience.

Global Website

Content translating your site content involves more than just literal translation. You want your target audience to feel comfortable and feel as if the site was created especially for them. This means ensuring the design is the same as the original language while meeting the specific needs of the culture and the language of your target audience. 


In conclusion, launching a global website is a strategic step towards expanding your business’s reach and connecting with a diverse audience on a global scale. Effective content translation and localization are pivotal in bridging language and cultural gaps, ensuring your message resonates with each unique market while maintaining the integrity of your brand. By prioritizing design adaptability, making informed language selections, and ensuring cultural relevance, you can create a universally appealing and accessible online presence. Remember, the goal is to provide a seamless and engaging user experience that feels personalized and respectful to every visitor, regardless of their geographical location or cultural background. With careful planning and attention to these key aspects, your website can become a powerful tool in your international growth strategy, fostering connections and building trust with global consumers.

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