5 Best Practices for Website Localization

Pollion Team

Creating the best experience for your site visitors requires implementing best practices for website localization, whether your site is an eCommerce or informational website. Localizing your website is essential to reaching a worldwide audience and making the experience pleasant, comfortable, and seamless for the audience(s) you’re targeting.

Five Tips for Website Localization

Website Localization

Website localization is an investment in your site and your global audience. Make sure you carry out the process in the right way. Here are five tips to guide you through the localization process for your website:

1. Effective Navigation

Effective Navigation: Make sure your language options are easily and reachable. The goal is to make it easy for site visitors to find and choose their native language when visiting the site. There are several ways to do this; for instance, you could use a name or icon as a language indicator. Just make sure this feature is easy and obvious for site visitors, and that the image correctly fits their culture.
Another option is to consider having a global landing page if you are offering several language options. Your global landing page should be simple and mobile-friendly. A clean page will make navigation easier for site visitors and help direct them to the information they need.

2. Keep SEO in Mind

Keep SEO in Mind: You’ll need to make sure your site is optimized with a multilingual SEO strategy. Be sure to use keywords and search technologies geared to the target audience. You may also need to take into consideration other search engines used in your target countries. Google isn’t used by everyone around the world. Other popular browsers include Naver, Baidu, etc.  

3. Know Your Audience

Know Your Audience: It is vital to be familiar with the cultural norms of the language chosen for website localization. To do this, you’ll need to create a list of countries and regions your site will target. Next, you’ll need to research the regions’ languages, customer habits/preferences, and other cultural essentials.

4. Be Careful About Design

Be Careful About Design: Keep in mind that each language will have its word count. Your content length might change according to language. For instance, your English content when translated into Russian could become 60 percent longer. In addition, you’ll have to take into account the direction of each language. Your text may need to change directions, which may require extra space.  
The design of your website is very important for brand consistency; however, colors, symbols, and images may take on different meanings for site users from another culture/country. You’ll need also to ensure that everything on your site is culturally acceptable for each country or region you’re targeting.  

5. Work with an Expert

Work with an Expert: Finally, you’ll want to work with experts who can make the website localization process much easier for you and your team. They will have the knowledge and experience you need to take your website to a global audience.

These are five of the best practices you can use to prepare your company website to reach a global audience. Working with an expert translation and localization company can help guide you successfully through the process, so you can reach your international audience in the right way. 


In wrapping up, adhering to these five best practices for website localization is pivotal for crafting an inclusive and engaging online presence that caters to a global audience. By focusing on effective navigation, SEO optimization tailored to diverse markets, cultural sensitivity in content and design, and collaborating with localization experts, businesses can significantly enhance the user experience for international visitors. The Pollion Team emphasizes the importance of a meticulous approach to localization, ensuring that every aspect of your website resonates with the intended audience’s linguistic preferences and cultural expectations.

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Tags: localization