5 Best Practices for Website Localization

Creating a beautiful website for customers is important for your business. There’s a lot to consider in order to create the best experience for your site visitors. The same is true when you’re ready to take your site to a global audience. Whether your site is an ecommerce or an informational website, it’s necessary to localize your content in order to reach a worldwide audience. Localizing your website makes the experience pleasant, comfortable and seamless for the audience(s) you’re targeting.

Five Tips to Localize Your Website

Website localization is an investment in your site and your global audience. Make sure you carry out the process in the right way. Here are five tips to guide you through the localization process for your website:

1). Effective Navigation: Make sure your language options are easily and clearly reachable. The goal is to make it easy for site visitors to find and choose their native language when visiting the site. There are several ways to do this; for instance, you could use a name or icon as a language indicator. Just make sure this feature is easy and obvious for site visitors, and that the image correctly fits their culture.

Another option is to consider having a global landing page if you are offering several language options. Your global landing page should be simple and mobile friendly. A clean page will make navigation easier for site visitors and help to direct them to the information they need.

2. Keep SEO in Mind: You’ll need to make sure your site is optimized with a multilingual SEO strategy. Be sure to use keywords and search technologies geared to the target audience. You may also need to take into consideration other search engines used in your target countries. Google isn’t used by everyone around the world. Other popular browsers include Naver, Baidu, etc.  

3.Know Your Audience: It is vital to be familiar with the cultural norms of the language chosen for website localization. To do this, you’ll need to create a list of countries and regions your site will target. Next, you’ll need to research the regions’ languages, customer habits/preferences and other cultural essentials.

4. Be Careful About Design: Keep in mind that each language will have its own word count. Your content length might change according to language. For instance, your English content when translated into Russian could become 60 percent longer. In addition, you’ll have to take into account the direction of each language. Your text may need to change directions, which may require extra space.  

The design of your website is very important for brand consistency; however, colors, symbols, images may take on different meanings for site users from another culture/country. You’ll need to ensure that everything on your site is culturally acceptable for each country or region you’re targeting.  

5. Work with an Expert: Finally, you’ll want to work with experts who can make the website localization process much easier for you and your team. They will have the knowledge and experience you need to take your website to a global audience.

These are five of the best practices you can use to prepare your company website to reach a global audience. Working with an expert translation and localization company can help guide you successfully through the process, so you can reach your international audience in the right way. 

Tags: localization

Karim Seif


As one of the founding members of our team, Karim knows the value of maintaining productive relationships with clients and staff. A graduate of Sadat Academy and The American University in Cairo, he has background and expertise in sales, marketing and management. Karim directs the company’s business endeavors and works with our project management teams to ensure that clients are receiving the best services to meet their unique needs.